Tag: advertising

Our entire culture is designed to attract us to something and sell something to us. Corporations spend billions of dollars to learn exactly the right words to make you buy their product. Marketing and advertising is a billion dollar industry centered around attracting and selling. From television, to the Internet, to billboards, you can’t go an hour without seeing an ad for something. When the church engages in these tactics, it cheapens grace in favor of enticements.

The church is the most expensive purchase in all of history. The bible tells us that Jesus bought the church “with His own blood” (Acts 20:28). The grace that has been poured out on the body of Christ is priceless. When we seek to entice people through the doors of our church with cheap attractions (like door prizes), we cheapen that priceless grace and the Gospel of Jesus.